北疆文化研究

以语料库批评译学为理论框架，将数字人文分析方法融入非遗英语外宣文本的探究，旨在对比“自塑”与“他塑”对外传播话语差异。内蒙古非遗资源丰富、类型多样，基于非遗项目的代表性及社会知名度、影响力、群众参与度、“他塑”与“自塑”语料的可获得性、文化传播的典型性等因素的综合评估，选取蒙古族长调民歌、那达慕、格萨(斯)尔、蒙古族呼麦、蒙古族刺绣、蒙古族搏克等内蒙古6项国家级非遗代表性项目进行阐释。基于自建英语外宣语料库和Voyant Tools工具，研究量化分析词汇丰富度、句法特征及其标准差，系统比较“自塑”与“他塑”话语在词汇、句法和语篇层面的语言模式，可知词汇层面，“自塑”文本的词汇密度普遍高于“他塑”文本，“他塑”话语对文化负载词的处理呈现两极化；句子层面，“自塑”文本的平均句长更长，句式结构复杂，“他塑”文本则因受众差异呈现分化；语篇层面，“自塑”文本较“他塑”文本整体阅读难度较高。对于高文化负载词，应采用“音译+注释”组合；对于仪式性活动，应采用“直译+功能对等”;对于工艺类项目，则应通过“术语简化+视觉辅助”提升可读性，以期为内蒙古非遗跨文化传播研究提供实证参考并提高国际传播效果。

It employs corpus-based critical translation studies as a theoretical framework,integrating digital humanities methodologies to analyze English promotional texts of intangible cultural heritage,and aims to contrast discourse differences between self-shaping(e.g.,Chinese official media like CGTN) and other-shaping narratives(e.g.,international entities like UNESCO).Based on a self-built English corpus and Voyant Tools for computational analysis,the research quantifies lexical richness, syntactic features,and their standard deviations.Inner Mongolia boasts abundant and diverse intangible cultural heritage resources.Based on a comprehensive evaluation of factors such as the representativeness of the heritage items,their social recognition,influence,public participation,accessibility of other-shaping and self-shaping discourse,and their cultural communication significance,six national-level representative ICH items from Inner Mongolia have been selected for interpretation.These are the Mongolian Long-TUNE Folk Song,Naadam,Geser,Mongolian Khomai,Mongolian Embroidery,and Mongolian Boke.It systematically compares linguistic patterns at lexical,syntactic,and textual levels,revealing that:lexically,self-shaping texts exhibit higher lexical density than other-shaping ones,with the latter showing polarized handling of culture-loaded terms.Syntactically,self-shaping texts use longer average sentence lengths and more complex structures,while other-shaping texts vary based on target audiences.Discursively,self-shaping texts present higher overall reading difficulty than other-shaping counterparts.To enhance cross-cultural communication efficacy,the study proposes tailored translation strategies:for high-culture-loaded terms(e.g.,Khoomei),use transliteration+annotation;for ritual activities(e.g.,Nadam),adopt literal translation+functional equivalence;for craft-based projects(e.g.,Mongolian embroidery),apply terminology simplification + visual aidsto improve readability.These strategies offer empirical insights to optimize the international Communication of Inner Mongolia's intangible cultural heritage.